Brand Identity | Food Photography | Graphic Environments | Social Media Content

On Wolf’s second outlet, instead of replicating the brand look on this, we have decided to give it an entirely new theme whilst retaining it’s brand message. Furthering from the Japanese folklore direction, an old wolf hut that house the yōkai (妖怪) partying theme was adopted. Yōkai is a class of supernatural monsters, spirits and demons in Japanese folklore. They range diversely from the malevolent to the mischievous in character and do occasionally bring good fortune to those who encounter them.

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