8 Restaurant branding ideas to make a memorable presence
To build loyal customers, you need to create a memorable restaurant brand. But the question is “How can you promote your restaurant brand to create a memorable presence?”.
In this blog post, we have shared 8 effective branding ideas that will help you create a memorable presence.
#1 Define your mission
The very first thing that you need to define is your mission. Once you define your mission, all the other activities will be aligned to your mission and accordingly, you will get the results.
How to define your mission?
Here are a few questions that you must answer for defining your mission:
- What do we do?
- How do we do it?
- Why do we do it?
The key is to review your mission frequently (perhaps every week) to make sure that all your efforts are aligned with your mission.
Defining your mission is the most important part of your restaurant branding & marketing.
#2 Define your target audience
Who is your target audience?
Are they students?
Are they gender-specific or age-specific?
Are they high-income groups?
Whatever your target audience is, you must define it so that you don’t try to promote yourself as a “one for all” restaurant. Instead, you must maintain your restaurant branding according to your target audience.
#3 Customize the look of your restaurant
The overall look (both interiors and exteriors) of your restaurant plays an important role in its branding & marketing.
According to your food speciality, target audience, and mission, you can customize the look of your restaurant.
For instance, if you are a funky bistro, you can go for dark themes, bold colours, and so on.
And if you want to establish yourself as a vegetarian restaurant, you must use a light and natural theme. In other words, the look of your restaurant and your food speciality must talk in the same tone.
From the logo, menu, signage, and so on, every item in your restaurant must speak about your speciality.
#4 Personalize your menu
Other than customizing the look of your restaurant, you can also personalize the food menu of your restaurant. The design & texture of your menu should resemble the overall theme of your restaurant. The customization of the food menu is an integral part of any restaurant’s branding & marketing.
Here are some tips for you to follow while designing a food menu:
- Dividing the menu sections logically
- Using appropriate colours
- Using high-resolution images
- Less emphasise on the price
- Using boxes
Hire a professional food menu designer in Singapore to personalize your menu.
Recommended post: 6 Tips to follow while designing a food menu
#5 Follow brand consistency
If you look around and analyze a few top restaurant brands, you will notice that all of them have one common quality. They all are consistent in their branding. They use the same colours everywhere. They use the same theme everywhere. For example, their website colours will match those of their brick-and-mortar outlets, and also their social media will contain the same imprint.
So, if you are also serious about the marketing & branding of your restaurant, follow the brand consistency.
Hire a marketing & branding agency in Singapore to build your business brand.
#6 Create a catchy slogan
What do you think of when you see or hear slogans like “Eat Fresh”? What about “I’m Lovin’ It” or “Finger Lickin’ Good”?
Of course, you think of Subway, Mc Donalds, and KFC respectively.
What is your slogan that people can remember? If you haven’t created a catchy slogan yet, do it now. Having a catchy slogan is a great way to make your brand memorable.
#7 Participate in the community
If you want people to know your brand and remember it, participate in the community. Whether it’s a charity event or a sports event, go for it.
Go out and collaborate with other local businesses for mutual promotion and become an unforgettable presence in the community.
The more you participate, the more memorable your brand becomes.
#8 Take nice photo shots
Photography also plays a vital role in the branding of a restaurant. Whether it’s your website, social media platform, flyers, or menu design, photos of your food should leave customers craving the dish.
You must use only high-resolution photos everywhere.
Don’t try to do it yourself if you are not a professional photographer. Instead, you must engage a professional photography service for better pictures and better results.
Recommended post: All that you need to know about food photography