All about hiring a graphic designer in Singapore for your restaurant
Who is a graphic designer?
A graphic designer is someone who takes a raw idea and shapes it into something that’s more tangible. A graphic designer is someone who’s in charge of designing graphics for your restaurant. Graphic designers are usually in charge of making logos, designing adverts, and making sure all the graphics on your website and social media accounts look beautiful.
What does a graphic designer do?
Graphic designers are responsible for the visual elements of a brand. This means everything from logos to business cards to packaging, and it’s the graphic designer’s job to make sure that the overall look of a brand is consistent across all of these elements. A graphic designer is also responsible for any visual elements in advertisements.
How can a graphic designer help you with restaurant marketing?
You might think that a graphic designer can’t help you in your restaurant marketing, but they can. For example, a graphic designer could create a logo for your restaurant that represents the brand that you’re trying to build. A graphic designer can also help you in the below tasks:
- Food menu design
- Social media creatives
- Brochures & flyers
- Website development
- Business card designing
- Signage printing
- Packaging design
- Magazine ads
- & more…
Recommended post: 5 Ways in which a graphic designer can help in the branding of your cafe or restaurant
Why graphic designing should be part of your marketing & branding?
Graphic design is an important form of communication for both business and personal use. Graphic design can be used to market products, convey messages, or even make complicated information easier to understand.
#1 Graphic design can convey a message easily
#2 Graphic design can improve sales
#3 Graphic design can build brand
#4 Graphic design doesn’t need any language
Recommended post: The importance of graphic designing in marketing & advertising
What are the skills that a graphic designer should have?
Below are some of the must-have skills that your graphic designer should have:
- Expertise in tools such as Adobe Photoshop & Illustrator
- Strategy implementation
- Time management
- Problem-solving attitude
Tips to hire a graphic designer in Singapore
#1 Seek Multiple Quotes: Before you finalize a graphic designer in Singapore, you must seek multiple quotes from different designers so that you can compare and make the right decision.
#2 Check Portfolio: Checking the past works of your shortlisted graphic designer will help you to hire an appropriate graphic designer according to your preferences and expectations.
#3 Check Reviews: Before you award your restaurant’s graphic design project to any designer, you must check the reviews of your shortlisted designers. In other words, you must know what other people (their existing clients) say about the designer
#4 Check Existence: It’s very important to hire an experienced graphic designer who can provide you with quality deliverables.
#5 Check Rates: The affordability of your graphic designer is equally important. Not all expensive graphic designers are the best. Your graphic designer should be talented and at the same time affordable too.
#6 Share Your Goal: Sharing your restaurant’s marketing goals with your graphic designer will help them to come up with the best works.
#7 Share Your Expectations: What do you expect from your graphic designer. It’s important to share with him so that you are not shocked to see the final outcome if it doesn’t match your expectations.
Recommended post: 7 Tips to Hire an Affordable Graphic Designer in Singapore
Questions to ask before hiring a graphic designer in Singapore
#1 How much is your experience in graphic designing?
#2 Can you show me your past works?
#3 Who are your clients?
#4 How much do you charge?
#5 What you can provide?
Recommended post: 7 Questions to ask before hiring a graphic designer in Singapore