When you hire a Singapore graphic designer for the marketing & advertising of your restaurant, they may ask you a few questions that you must know about.

Here, we have shared 10 questions that you may have to provide answers to your graphic designer.

Let’s start!

What are the main goals of your marketing campaign?

Or what do you want to achieve with your restaurant’s marketing & branding? You may want more sales or you may just want people to know your brand. Whichever the case, you need to share it with your graphic designer so that he can formulate your marketing strategies accordingly.

Who are your ideal customers?

What are their demographic details such as age, gender, etc.? Also, if there is any specific group or community that you want to target? Are there any cultural sensitivities to consider? Let your graphic designer know about this so that he can keep in mind your preferred audience while creating any marketing material.

How do you want people to feel when they interact with your brand?

Do you want to show yourself as a specialist or do you offer multiple cuisines? Do you want to make people feel that you are expensive or do you want to establish yourself as an affordable option?

Do you have a brand/identity guide?

Are there existing branding materials this needs to have a cohesive look with? Accordingly, your graphic designer can do his job.

What is your unique selling proposition?

Do you offer affordable pricing or do you provide any unique food item(s) to your customers?

Who are your competitors and how do you compare your brand with them?

Perhaps, you can make a list of at least 5 competitors that you think are doing great with their marketing & branding positioning. This will help your graphic designer to come up with a better marketing strategy than your competition.

What is the best thing that you like about your competitors’ branding strategies?

Are your competitors marketing their brand online or they are more active in offline promotions? If you know about your competitors’ strategies, you may have to share them with your graphic designer.

Do you have any expected budget for your branding & marketing campaign?

If you are on a budget, it would be good if you can list down the major marketing activities that you want to achieve for your restaurant brand. Let your graphic designer know about this so that he can offer you some appropriate packages.

Have you ever hired any marketing & branding agency in the past?

If yes, how was your experience and what was that not working well and what are the things that worked well?

Do you already have a website or do you want to create a new website?

What about the logo. Do you also want to design or redesign your logo? If you are a new startup, you may need the assistance of your graphic designer to do everything for you.

Before you consult a graphic designer in Singapore to take care of the marketing & advertising of your restaurant, you must know the answers to the above questions. This will help you to communicate with your designer effectively and share with them the required information.