4 Tips to redo your restaurant branding
Restaurants are all about experience, so your branding needs to reflect that experience.
Restaurant marketing and branding are important because it’s the first touchpoint between your customers and your restaurant. It’s the visual representation of your restaurant and it’s the first thing potential customers see when they’re looking for somewhere to eat. It needs to look good, and it needs to convey an idea about the restaurant.
A restaurant owner should go for a brand redesign when they feel their current brand is no longer resonating with their target audience, the current design looks dated or the business has grown and expanded.
Do your homework
Rebranding is a challenging thing to do and you need to be well prepared for it. You need to know what your goals are and where you want to be in the future. You also need to know why you’re rebranding in the first place and what direction you want to go.
To redo your branding, you should analyze the current positioning of your restaurant in front of your target group, and map it with where you want it to reach.
Ask yourself: Who is my target customer? What does he or she value? Is there anything I can change about my menu to better fit my customers’ needs? If you don’t have an answer to these questions, you should hire an experienced marketing & advertising agency to help you.
Enhance what’s already working
The first thing you need to do is take a step back and really understand the current state of your business. You need to understand what’s working, what isn’t, and why.
Once you understand that, then you can start thinking about what kind of new opportunities you can create for yourself by rebranding. You could think of better presentation ideas for the food, or design a more interesting menu that makes people want to explore what you’re serving. Sometimes the simplest things can make the biggest difference.
Some restaurant businesses get involved in bringing something new to the table of their customers that they often forget what’s already working for them and never think about improving it for a better user experience.
Of course, this whole process involves great analytical skills. You can hire a Singapore marketing & branding agency that possesses the required skills and can help you to rebrand your business.
Don’t think about a cheap facelift
Rebranding is a big deal and not something that you should take lightly. Many people think that rebranding simply involves minor changes such as logo change. But rebranding a restaurant involves dozens of elements such as change of signboard, tables, mats, menu design, photos of dishes, etc. If you really want to impress your target customers with your rebranding activities, don’t think about cheap tactics, think about your future. Invest in your brand. Create a lasting impression.
Perhaps hiring a professional marketing & advertising agency in Singapore would be a great idea.
Be aggressive on social media
Social media is a great way to rebrand your restaurant, especially if the old branding had been damaged. By being aggressive on social media and pushing content out there, you can begin to turn the tide and change people’s perceptions of your restaurant. The best way to reach your customers is to be where they are.
Most of your customers are on social media, so you should be there too. That’s why it’s so important to have a strong social media presence.
In the past, when people wanted to go out to eat, they would call a restaurant directly. Nowadays, people spend a lot of time on social media and if they see that a restaurant is getting lots of negative feedback, then they’re going to assume that it’s not a good place to eat.
You need to be active on social media in order to speak with your customers and potential customers. Perhaps, your graphic designer can also help you to design creative graphics to post on different social media platforms.
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