A few important questions to ask before hiring a creative marketing & advertising company

A few important questions to ask before hiring a creative marketing & advertising company

If you’re running a restaurant, you know how hard it is to get new customers in the door. You’re competing with every other restaurant in your area, so you need to stand out from the crowd. 

restaurant marketing and branding agency Singapore

Here comes the role of a branding & marketing agency for your restaurant. 

There are many ways in which a branding company can help your F&B business to grow. Some of these reasons are mentioned below:

  • Creativity – Experienced marketing agencies are known for their creativity and innovative ideas. They will come up with interesting and creative ways to promote your restaurant.
  • Affordability – Hiring a creative marketing agency is way too affordable as compared to hiring a full-time marketing team. 
  • Outsourcing – When you hire a creative marketing company for your restaurant, you can outsource other important tasks to them such as website development, food menu design, food photography, social media marketing, etc. 
  • Support – You get full support from your marketing agency when you need them during the time of any urgency. 

email marketing for restaurant to grow sales

Now that you know how important it is to hire a branding & marketing agency for your F&B business growth, let’s have a look over some of the questions that you must ask your shortlisted marketing agencies before you hire them. 

How much experience do you have?

Experience is the most important thing that you must look out for while hiring a branding & marketing agency in Singapore. Only experienced & professional marketing companies can handle your campaigns successfully and deliver a higher return on your investment. 

Also, when you hire an experiential marketing agency, they can provide you with lots of creative ideas to enhance the branding of your business.

What are the activities that you will do for our restaurant?

Before you hire any Singapore marketing & branding agency for your F&B business, you must ask them about the activities that they can help you with.

Most of the marketing & branding agencies in Singapore provide excellent services such as below:

  • Logos & Identity Systems
  • Brand Development & Rebranding
  • Art Direction
  • Creative Direction
  • Graphic Design
  • Packaging
  • Print & Publications
  • Events Graphic
  • Graphic Environments
  • Retail Styling
  • Food Photography
  • Menu Design
  • Digital Illustrations
  • Digital Imaging
  • Brand Naming
  • Content & Strategy
  • Social Media Content
  • Copywriting

Do you have in-house graphic designers?

A graphic designer plays a very important role in a marketing company. But sometimes, the agencies outsource their graphic jobs to other companies which may result in the lack of communication between the graphic designers and their clients.

It is, therefore, very important to ask your marketing agency if they have their own in-house graphic designer or they outsource the creative jobs to freelance graphic designers.  

Recommended post: 7 Questions to ask before hiring a graphic designer in Singapore

Will you help us to create brochures, flyers, etc.?

When you are hiring a brand design agency in Singapore, you must also outsource your printing jobs to them. All the printing jobs such as brochure design, flyers design, logo design, etc. are crucial for F&B branding and marketing. 

Do you have in-house food photographers?

Just like graphic designers, food photographers also play a vital role in a branding & marketing agency in Singapore. Is the job of a food photographer to take those perfect shots of different dishes that your restaurant offers to the customers. The higher the quality of your food photography, the better it will be to promote your restaurant. 

Recommended post: Why food photography is important for your restaurant business

How much do you charge?

The last but not least thing to ask your brand design agency in Singapore is about their charges. You definitely don’t want to hire an expensive marketing agency that will make a hole in your pocket or burn your bank balance. Therefore, you must shortlist a few options of Singapore marketing & branding agencies and compare their packages. 

Branding & marketing of your F&B business is not a one-time event. You need to do it regularly.  Therefore, the cost should always be considered as a primary factor when hiring a Singapore marketing agency.