Creating an online brand is tough. It’s not easy to manage without making some mistakes while you’re going about it.

When you’re new, minor mistakes can be easily overcome, but when you or your agency makes a big mistake, there may be an enormous challenge on the horizon.

In this blog post, we’ve given you a few of the most common mistakes that small businesses and online branding agencies often make. Don’t let them happen to you.

#1 Lack of research

This digital marketing world moves fast, so don’t skip doing your research. There are plenty of examples of brands posting incorrect facts on their social channels, which they later had to delete. So ensure that your facts are correct before you post them for the entire internet-using world to see.

#2 Buying fake likes

Building a base of fake likes is another mistake that most small businesses or branding agencies make.

You don’t need to make such a big mistake because having more fake likes on your social media pages will do wrong more than any good.

Plus, people can usually tell when your followers are fake, and the negative impact from having that knowledge floating around will be much worse than any potential negative from having just a few followers.

A professional branding agency will always ensure to get the likes and followers organically.

#3 Lack of planning

The world of digital marketing can be intimidating. There are so many things to consider and it’s easy to get overwhelmed. Successful digital marketing needs a plan. Before launching a digital marketing campaign, you should have a few things mapped out.

Planning is just as important for a successful digital marketing campaign as flexibility. Before you launch your campaign, which can be very time-consuming, you need to have some things mapped out.

First, you need to know what your goal is. Is it to increase followers? To raise brand awareness? To sell more Product A, B, or C?

#4 No focus on the customers

Whether you’re B2C or B2B, your digital marketing should be all about your customer. That means things like making it easy for customers to find your site or purchase products through your social media accounts, not bombarding them with constant marketing emails, and giving them a personalized experience.

When it comes to social media, there are other ways to put the focus on your customer.

#5 Not using analytical tools

Analytics are incredibly important to the success of your digital marketing campaign. Without analyzing what’s working and what isn’t, you can’t make informed decisions.

In fact, analytics is an integral part of any online business. How else would you know what’s working and what isn’t? What’s worth your time and money, and what’s not?

What’s great about these analytic platforms out there today is that you can customize them so extensively you can find all kinds of minute (but crucial) details such as how visitors fall into different age ranges.

Only experienced marketing & branding companies know how important it is to analyze the marketing efforts & results for a better ROI.