Here are the 6 best ways to promote your F&B business online
Do you run a restaurant or any F&B business? This blog post can help you. In this blog post, we have shared the 6 best ways to promote your business online.
Let’s get started!
#1 Host online events
Hosting a live event to introduce new menu items is a clever marketing strategy. It will build anticipation and excitement among new guests by inviting Facebook fans and Twitter followers to register for the limited seating event. As customers enjoy the event, capture some content on the video to share on social media channels or in your email newsletter.
At the event, you can also share short videos on social media interviewing customers and emailing them to share the experience with others.
To sum up, hosting regular online events will definitely add up to your restaurant’s branding.
#2 Build loyalty
Do you have regular customers? Encourage them with delicious food and drink pairings. This is a great way to show your appreciation for your most loyal customers while at the same time bringing in new ones through social media. After the customer leaves, send them a personalized thank you email with a special offer.
#3 Run a contest
Show off your restaurant on social media. Partner with a photo contest that challenges people to take photos of their dinners at your place. The contest is one of the best ways to do effective marketing for your restaurant.
Run a contest for social media followers to share their dining experiences at your place. Offer various prizes, including the best birthday celebration or spiciest bachelorette dinner. Be sure to require entrants to include photos of their food and drinks.
#4 Run a poll
You know your best dish, but what does the customer think? One way to find out is by creating a poll on your website. Ask customers to vote on their favorite menu item, and then promote the poll through your monthly mailer and social media channels. In exchange for their vote, offer a drawing where people who participate will be entered into a random drawing to win their favorite meal.
Recommended post: 5 Major reasons for your restaurant to have a website
#5 Revamp your stock photos
The quality of your food photography is crucial. If you want to reach new customers online, it is worth investing in professional shots of your fresh food and beverages. Good lighting and the best angles will make your photos pop.
Yes, it’s worth adding a professional photographer to your talent roster. They can capture all the angles of your delicious food and beverages for social media promotion. While smartphone photos and videos may seem like a good idea, photos and other elements that make food and drink promotional photos pop can be hard to achieve with them.
Perhaps it would be a great idea to hire a professional & creative graphic designer who can help you to give some excellent
#6 Float different deals
To become a successful online retailer, you need to have a daily deal. But not just any deal. It’s important to understand that these deals are only successful if they are appealing to your customers. The key is to really think about who would enjoy the offer, how much should be discounted, and have the address of their friends so you can reach out after they redeem the deal.