Before we start on the strategies, let’s understand what exactly brand management is.

What’s brand management?

Brand management is the strategy of telling the world who you are and what you do. It is an important aspect of your company that helps you deliver on your promises, set yourself apart from the competition, and ensure customers know what to expect when they interact with your product or service.

Brand management is achieved by applying a combination of tactics across all aspects of your business including advertising, customer service, and supply chain.

Most businesses hire a marketing & branding agency in Singapore to boose their restaurant’s brand value. But in this blog post, we have shared a few useful yet simple strategies that you can implement to boost your branding.

Now that you know what brand management is, let’s see how you can use it to boost your restaurant’s branding & sales.

#1 Know your USP

What’s your unique selling point? Or what makes you stand apart? You must know about it.

Whether it’s the affordability, premium range, or better quality, you must know your USP.

Once you find your unique selling point, make sure everyone knows about it. Communicate loudly and clearly using a wide variety of channels, such as marketing campaigns, website design, menu design, and social media. Let your graphic designer know your USP. Let your photographer know about your brand values.

If you’re feeling extra adventurous, you can even include a restaurant tagline or slogan under your logo.

#2 Do storytelling

Is there any story that you want to tell the whole world? Like how you got started, how are the dishes being prepared in your kitchen, and so on.

The stories behind your food, your location, and your people are worth sharing.

Your restaurant’s website, marketing campaigns, menus, and signage should all be narrated to showcase your unique offerings. And, because hospitality is all about making guests feel comfortable, it’s worth having your servers talk about your story at the table.

Recommended post: 5 Major reasons for your restaurant to have a website

#3 Go for a loyalty program

In today’s competitive retail environment, loyalty programs can help. Studies show they can boost sales by 30%. Loyalty programs allow you to reward your customers with points for their repeat business and increased spending. You can also easily communicate with them by text or email to keep them engaged and collect valuable customer information so you can offer rewards they’ll actually want!

The loyalty programs can help you get more sales & customers, but they can also help you build your brand.

#4 Become social media expert

Is your restaurant’s brand on social media? If not, does it even exist?

If you are not working out on your social media presence, you are really missing out on that huge market share.

Social media is an amazing opportunity for brands to be present and active. The power of social media is in connecting people through content, which provides a constant reminder of your brand. Furthermore, it doesn’t hurt to be creative with plating and décor to encourage customers to take food selfies that they can then share with all their followers.

You can take the help of your creative graphic designer and the food photographer who can also help you to give a professional touch to your social media postings.

Recommended post: 6 Tips to get more customers for your restaurant from Twitter

#5 Participate in a good cause

Last but not the least, you must be actively engaged in participating for a good cause.

It could be like joining a non-profit organization to provide food to needy people. Whatever it is, you must contribute in some way to society. Remember, when you contribute to a good cause, you receive back too. Yes, in this case, when you join different social organizations, you also get a chance to build your brand value and portray your restaurant as an active contributor to the community.