6 Cost effective ideas for your restaurant marketing & branding
Starting a restaurant can be a difficult task. It requires a lot of time and works to get the business up and running. Restaurants are often rewarding, though. The founders of these establishments get the chance to enjoy the fruits of their labor and make a living from their creativity.
It’s not easy to be a restaurant owner these days. In the crowded customer service industry, how do you ensure that you have a loyal customer base and that your business continues to grow?
In this blog post, we have shared 6 cost-effective yet easy-to-apply ideas for your restaurant’s marketing & branding.
#1 Get a great website
Modern-day marketing calls for establishing a meaningful brand. As a restaurant, branding is extremely important given that competition for attention is high. Many restaurants and cafés either don’t have a website at all or have a very minimal one that serves no real purpose.
So, it’s an opportunity for you to invest in a professional & profitable website to stay out of the crowd. Hire a graphic designer now and start building a professional website for your restaurant. You may also need a professional food photographer who can help you to take mouth-watering shots of your dishes.
A website can help you not only get an online presence but can also be an effective branding tool.
Recommended post: 5 Major reasons for your restaurant to have a website
#2 Start blogging
A blog can be a powerful tool for you to establish your expertise and grow your brand.
Publish posts explaining the story behind your food, or recipes for various menu items. This will make it easier for customers to understand who you are and get excited about what you have to offer. But the key is to publish the blog posts regularly.
If you were to create an awesome post on “How to Enjoy Cocktails in Singapore” that starts ranking in local search results, some of those visitors may actually live in Singapore and come check out your physical location. If the post is in English, some of the visitors may not be from Singapore but still go to buy your products when they visit.
#3 Get active on social media
Social media is a great way to give your brand a voice. Facebook, Instagram, and Twitter are all-powerful channels for brands to market themselves. Facebook is the perfect place for posting blog posts, recipes, or content about menu items. Instagram is for sharing beautiful images of products or memes. Lastly, Twitter is the best place for engaging in conversations with customers.
The best way to get attention on social media channels is to post mouth-watering images of your dishes. Perhaps it would be a great idea to hire a professional food photographer and a graphic designer in Singapore who can work together to help you grow your brand over social media networks.
#4 Email newsletters
Emailing regular newsletters can also help you to get more revenue for your restaurant. But it all starts with collecting emails.
Once you get the email addresses, the next step is to come up with a marketing plan. This can be done by sending discounts (mentioned above) and valuable content like blog posts, company updates, new menu items, and anything else deemed important for your customer base to read.
#5 Offer coupons and discounts
Coupons and discounts are a great way to get people to come back. Just be careful not to rely on them too much. You don’t want to make people think you can’t sell at a regular price and you need discounts to get people coming in. It’s not a good look.
#6 Go YouTube
YouTube is one of the most popular video-sharing sites in the world. It’s the second largest search engine, and it’s used by 85% of internet users. If you want to reach more people and grow your restaurant, then you should create a YouTube profile now.
Video is one of the best things for promoting your business online. It’s just as popular as Google. It’s even more popular than Facebook. We’re living in the age of video, where consumers like to see your products or services in action. And if you want to get ahead of the competition, setting up a YouTube channel would be a great idea.