5 Steps to do email marketing to grow your restaurant sales
Gaining customer emails is an easy way to increase revenue.
By sending out targeted newsletters, you will be giving customers an incentive to visit your restaurant and keep your restaurant in mind when they plan to dine out.
By using smart software on your site, you can automatically collect email addresses. Make sure to send out targeted newsletters so you’ll stay top-of-mind for them when they’re hungry.
Step 1: Choose an appropriate email service provider
You need to collect emails to stay in touch with your customers. Collecting email addresses on your website is one of the most important ways to grow your restaurant’s sales.
One of the first things you will need to decide is which email service you would like to use for your newsletter campaigns.
You can choose from a number of options such as MailChimp or Constant Contact.
The idea is to choose an email service provider that allows easy integration with your restaurant’s website.
Step 2: Create an opt-in form on your website
To start collecting emails, you’ll need to create an option form on your website. It can be done with the help of software that can help you to create & integrate an opt-in form on your website.
Below are the easy steps to get started with opt-in software.
- Install your favorite opt-in software
- Connect your email account to the software
- Create an opt-in form on your website or blog
- Preview and test your opt-in form
- Enjoy your new email list
Step 3: Provide incentives
If you want your customers to sign up for your newsletter, offer them something.
Why do people sign up for your mailing list? In order to get more email subscribers, you need to incentivize them! You can do this by offering a free gift or a coupon. Create an incentive that is unique and desirable enough to get the email you want.
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It does not have to be for free, but it should be worthwhile. When people ask for something, they are generally looking for a sense of value or an emotional reward.
In other words, “Sign up for our newsletter” isn’t going to get you very many email subscribers. The process of providing an incentive will ensure that potential customers understand why they should give you their email address in the first place.
Step 4: Collect emails
Collecting customer emails on your website is one of the most automated ways of increasing your restaurant’s sales.
Once you have any reliable software integrated with your website and an intuitive opt-in form that conveys an incentivized message to your potential customers, you can expect to build your email list.
Step 5: Start sending emails
An email list is a goldmine for businesses. But what you do with it, and how often you send emails to subscribers, is up to you. Take advantage of your newfound list by sending a monthly newsletter to your subscribers. You can include upcoming events, menu items, specials, coupons, contests, and anything else that will inform customers of what’s happening.
Sending out targeted newsletters to those customers gives them an incentive to come in and keeps your restaurant on their minds.