Social media is one of the most effective ways to market your restaurant. With so many businesses fighting for attention, social media has become mandatory for survival. Twitter has over 192 million active users, making it one of the top social media outlets.

In this blog post, we have shared 6 marketing & branding ideas to get more traction and traffic to your restaurant through Twitter. 

#1 Feature your menu items

A great way to use Twitter is by sharing your menu items. Customers who are planning a visit want to know what they can expect on the menu.

We are living in a time where social media platforms are arguably the most popular means of communication. 

Where Twitter is concerned, you can use it to provide your customers with dish ideas they can expect on your menu. 

To increase their anticipation for a visit to your restaurant, think about hiring a professional photographer to capture images of your food and drinks.

Featuring your menu items on your Twitter will definitely give boost your restaurant’s marketing & branding. 

Recommended post: How can a graphic designer and a food photographer change your restaurant’s business game

#2 Re-post customer content

By engaging with your followers, you can show what you love. 

People post photos of their food to show others their dining experience. Research shows that these pictures are relatable, and the reason behind food pictures is people’s need to document their lives.

This is a great way to engage with your followers. People love posting food photos, and this research proves that food photography is not only relatable but the need to document one’s life in public.

#3 Spot your staff

People love personal stories, so your restaurant should have some. 

Offer a short bio of all your staff members, and include their favorite dish on the menu. If you’re feeling creative, these bios could even be turned into funny Twitter posts or “behind the scenes” videos of what goes on at work.

#4 Ask Customers

What do your customers want? No better way to find out than asking them. On your Twitter, you can post questions like “What would you like us to make for lunch today?” and “Do you think we should have live music on Friday?” You will need to gather the information and then follow through on any requests that come in.

Engage your customers by asking for feedback via Twitter. This can take the form of what they like about your restaurant, what they would like to see on the menu, and any upcoming events you should be aware of.

#5 Giveaways & Contests

People love free stuff! A great way to get more followers is to run a giveaway or contest. Giveaway posts with good, high-traffic days with buildups will keep people coming back for more. These posts can lead them to become potential new guests for your restaurant.

Giving away free stuff is a great way to get people to share your content. Giveaways are a way to get followers to engage with your posts and increase traffic. Offer them enough time to build up to the announcement of winners so they have time to take part. 

Contests are fun for followers and can lead to new guests for your restaurant.

#6 Run a poll

A quick and easy way to get feedback from customers is through polling. By asking a question and having people vote on their preferred answer, you can get a sense of what your customers think about a situation. 

This is perhaps one of the best yet free mediums to do marketing & branding your restaurant. 

There are plenty of ways to run polls and there are many options. One way to run a poll is to ask a question and give people a choice between two or four options. 

You can also set the length of time that people have to answer.