5 Creative marketing & branding ideas for your food business
The food and beverage industry is one that’s been rapidly growing. With so many restaurants popping up left and right, it has become more challenging to develop a sustainable brand.
In order to stand out from the crowd, brands should offer a superb gastronomic experience, an ambiance that reflects its unique identity, and creative marketing ideas for restaurants.
Creating a sustainable brand is pretty challenging, but there are plenty of creative marketing ideas that can help restaurants pave the way to success.
In this blog post, we have shared 5 ideas that can help in the creative marketing & branding of your restaurant.
#1 Active social media presence
Simply having an account won’t cut it. You need to be active on the account in order to successfully engage others. Scheduling regular posts on social media are one of the best ways to do this. Responding to comments and messages is another way that is useful for your community. Give them a preview of your excellent customer service by being active online!
Social media marketing is perhaps one of the best yet cost-effective ways to do your F&B branding & marketing.
Actively participating on the social media platforms such as Facebook & Instagram will definitely boost your restaurant business. As a result, you will get more followers, most customers, more sales & orders.
Recommended post: 12 Ways to Promote your restaurant brand on social media platforms
#2 Google My Business
Gaining a presence on the internet is an important first step for any brick-and-mortar business. With Google My Business, entrepreneurs can control what results the users see when they search for their company or similar businesses on Google.
Adding your restaurant on Google My Business is definitely something that you may not want to miss out on your marketing plan.
#3 User-generated content
One way to get customers to upload a photo of themselves in your restaurant is by providing photogenic spots.
In this new era, social media is just as important as traditional word-of-mouth marketing. Social media allows user-generated content to circulate and can be an effective marketing strategy for restaurants.
Recommended post: 12 Effective strategies for marketing & branding of your restaurant
Running a blog on your restaurant website can foster a club-like spirit and boost community spirit among customers. It can show visitors what’s going on at your restaurant, detail outreach activities, and even share your customer stories.
Blogging can help your F&B business in many ways such as below:
- Getting more traffic from search engines.
- Higher SEO rankings.
- Enhanced branding & marketing.
- High user engagement rate.
#4 Develop a mobile application
If you don’t have a mobile app for your restaurant, you’re missing out on a great opportunity. These days, without an app, your restaurant is going to be lost in the quickly competitive restaurant industry.
It’s time to take advantage of mobile conversion optimization. Your restaurant should have its own mobile app to stand out from the competition. When it comes to mobile marketing, many other restaurants have not yet invested in building their own application. This is the perfect opportunity for you to set yourself apart.
How can a mobile application help your F&B business?
- Sending out regular push notifications to your customers.
- Allowing the users to place their orders using your mobile app.
- Displaying your food menu on your mobile application.
- The mobile app looks trendy.
#5 Email newsletter
You want your restaurant to get some more customers, right? Sending out regular email newsletters with promotions and new menu items is one way to do that.
You can quickly and easily reach your audience with emails. You can send out promos and offers that you are running through email newsletters, or let your readers know about any new event happening.