8 Tips for restaurant branding design for graphic designers
If you think about what a restaurant is, it’s a business that’s all about the experience. You want people to come in and have a great time, so you need to create an experience that fits the personality of your restaurant.
And to define the personality of your restaurant, you need solid branding. And you need a Singapore graphic designer to establish strong branding for your restaurant.
In this blog post, we have shared some of the best things that your graphic designer can help you with.
#1 Define a brand identity
A graphic designer in Singapore can define the brand’s visual identity for all of the restaurant’s marketing materials, including menus, posters, brochures, packaging, etc. Without a clearly defined brand identity, your restaurant marketing won’t work. The first step to building a brand identity is to define what makes your restaurant different from your competitors.
Graphic designers working in restaurant marketing will be able to define a brand identity for the restaurant that’s clear, concise, and memorable.
#2 Invest in Logo
A logo is an essential part of restaurant marketing. Without one, it can be hard to get your business off the ground. What’s more, a logo is one of the few marketing tools that you’ll have complete control over.
A graphic designer can also create the brand’s logo, as well as any illustrations that are used in marketing materials.
Recommended post: Designing Restaurant Logo, Signage and Branding for Your Restaurant
#3 Define typography
The first thing that your graphic designer should do when you’re designing a restaurant is to define typography. Fonts are super important because they help define a restaurant’s brand. Different fonts evoke different emotions, so it’s important for your designer to pick the right one.
When it comes to typography, it’s important to make sure you’re using a typeface that’s not only aesthetically pleasing but also one that’s easy to read. For instance, in a menu, when the type is really small, it’s important to make sure the typeface you’re using is easy to read.
#4 Build a strong website
The first thing people will see when they visit your restaurant is your website. It’s important to have a website that’s easy to navigate and that showcases your restaurant’s brand, your menu, and your unique selling points.
#5 Think about interiors
In many ways, your restaurant’s interior decoration can define your brand just as much as the food you’re serving. You can have the best food in town but if your restaurant’s interior is dated and unappealing, your customers aren’t going to want to sit down and dine in your restaurant.
When it comes to interior design, you need to think about the ambiance as well as the branding and the menu design. You want the interior to feel like it’s an extension of your brand and that it’s a reflection of what you’re trying to achieve with your business.
For example, if you’re going for a more rustic look then wooden furniture and exposed brick walls would be a better choice than sleek minimalist decor.
#6 Think about the packaging of food
It’s important to pay attention to the food packaging of your restaurant because that’s what your customers will be experiencing first. If you have a great-looking food package, it will encourage the customer to try your food and keep coming back.
#7 Think about food presentation
While the food is important, it’s also crucial that the presentation of the food is on point. If the food is presented beautifully, it’s going to make the meal more enjoyable for the customer, and that’s going to be crucial to influencing whether or not they leave a tip.
#8 Have a strong social media presence
Social media is a great way to define your restaurant branding. Your Facebook page and Twitter account can be used to tell your brand story. Share photos of your restaurant’s food and décor, or what it’s like to dine in your restaurant.