5 Key steps to define your F&B or restaurant brand
One of the most important things that you can do for your business is to define your brand. At a high level, you need to be able to answer the question “What is my bar or restaurant all about?”
By defining your brand, you can make sure that every part of your business is working together towards a common goal.
The name of your brand is going to be the first thing that comes to mind when people think of your business. It’s your brand’s first impression, and it’s the first thing that you must get right.
The name of your business should tell people what your business is and what your brand represents.
When you define your food and beverage brand, you need to know what you’re selling and to whom you’re selling it.
You need to know your audience, what their needs are, and how you’re going to fulfil them. Branding is about being clear about your identity and your value proposition.
In this blog post, we have shared 5 key steps to define the brand identity for your F&B business.
#1 Define your colour scheme
The colour scheme is an important part of F&B branding. It’s the first thing people see when they enter your restaurant, so it’s crucial to choose colours that will grab people’s attention.
When it comes to colours, think about what you want your restaurant to feel like. Once you’ve identified your core values, think about how you want your brand to be perceived by your customers.
You want your colour scheme to be something that stands out, is easy to read and communicates the personality and brand of your business.
The graphic designer who will be working with your branding agency can help to define the color scheme for your restaurant or F&B outlet.
Recommended post: 8 Graphic design techniques that actually work
#2 Know your brand essence
When it comes to branding, it’s important to understand your brand essence.
The brand essence is the core aspect of your brand that differentiates your brand from others. If it’s not clear what your brand essence is then you should do some research and find out who your target market is and what they’re looking for.
Your brand’s essence is a single word or a few words that describe what your brand represents. It’s not about what your brand is, but it’s about what it represents.
#3 Be consistent
Your branding should be consistent across all your marketing materials so that people recognise your brand every time they see it. For example, if you use the same colour scheme in your menus, on your business cards and on your website, people will recognise your brand no matter where they see it.
When you have consistency in your branding, people will start to recognise your brand and associate it with certain things. If you’re consistent, they’ll know to expect certain things from you, like quality, certain types of food, and a certain price point.
Every professional branding & marketing company understands the importance of consistency that’s required to create a brand.
#4 know your value composition
Your value composition is a simple equation that you can use to calculate how much value you’re adding to the customer experience.
To know your value composition, ask yourself:
- What percentage of my value composition is based on the product?
- What percentage of my value composition is based on price?
- What percentage of my value composition is based on convenience?
- What percentage of my value composition is based on location?
- What percentage of my value composition is based on service?
#5 Know your deliverables
Defining your deliverables is yet another important step in creating a brand identity.
The deliverables are what you will deliver to your customers and they include things like your brand’s name, logo and tagline, but they also include things like what you want your brand to represent and how you want your brand to be perceived by your customers.
You’ll need to know what your deliverables are before you can start to create a brand around them.