A menu is a visual and informative piece that decides a key point in how your customers will perceive your restaurant. It decides your food business’s beginner impressions on your clients, which is why you need to be careful of some specific things related to it.

Here are 11 essential ingredients that your restaurant menu design should have.

#1 Choose A Fitting Color Scheme

Choosing the right colors for your restaurant menu design is a very important thing as color compositions have quite a strong psychological effect on your customers. They attract the clients to read the menu with increased interest and make a good impression in their minds.

When you will work hard on choosing appropriate colors to represent your food business through the menu, you will also be able to show your customers that you are dedicated to your brand’s purpose.

#2 Deploy Compelling Typography

This is another point that you should stay mindful of. If you hire a branding agency in Singapore, discuss your brand’s aim with them and make sure that you use the ideal fonts for your menu.

Use a different font, color, and design for the categories, food items, and the description beneath them. Don’t make your menu design too diverse that it reaches a point where it doesn’t fit, but don’t keep it all plain and simple either.

#3 Use Eye-Catching Patterns

If the menu design is too bland-looking, it might bore your customers. If it is too exaggerated to the eye, it might look shabby. Balance in this part of the menu is crucial. It should paint a vivid picture of your restaurant’s food items along with the main message that you want to spread among your customers and potential clients.

Additionally, ensure to stay separated from your competition by using unique patterns for your menu.

#4 Use Symmetrical Boxes or Borders

Not only will boxes help you organize your menu items but they will also catch your customers’ attention and will make them want to read the items in the boxes first. This is why many food businesses out there use this F&B branding tactic, which places some items (especially those with higher profit potential) in boxes.

You can have fun with this idea too – place brilliant desserts in a separate box, entrees in another, and appetizers or sides in another. Of course, this idea may be customized according to the foods that you offer at your restaurant.

#5 Informative Descriptions & Titles

To convince the customer to choose dishes while establishing trust and appreciation in your brand, add elaborate descriptions underneath every menu item. This also allows your precious foodie customers to know precisely about the dish that they will be ordering, making them more intrigued, interested, and having their appetite increased.

Also, ensure that the titles and descriptions of the dishes are unique, captivating, and have a good number of attractive adjectives incorporated into them.

#6 Make Proper Sections

Divide the food items in your menu into proper sections. Make distinguished parts for each type of dish, but make sure to not highlight the price too much or that could make your customers stay completely avoidant of the higher-costing products.

#7 Include Alluring Photographs

This is where your food photographer comes in. Surely, they would be providing you with marvelous pictures of your restaurant’s food regularly for you to post on your social media accounts, websites, and blogs.

Another use that you can add to the mouthwatering products of those food photography services is adding them to the menu. Pictures on your menu help give it an exclusive look while letting your customers know what they will be ordering.

Recommended post: How can a graphic designer or food photographer change the game of your F&B business

#8 Select the Right Size

Mainly, choosing the right size for your menu should be on the top of your list, but optimizing the size of almost everything else on the food menu is also vital.

The size of the texts, photographs, designs, and the number of food items you place on it are all factors to consider. Everything should come to create one masterpiece of a menu that is easy to read, pleasing to the eye, and does not overwhelm the customer with an overload of information.

#9 Use Attractive Illustrations

This is a superb replacement for photographs. If you are unable to get access to some talented food photography services, illustrations would be the way to go!

You can hire a graphic designer or you can even learn it yourself with some time and effort (if you don’t already know how to). Such designs are also very appealing and help communicate your company’s message to your customers.

#10 Use Your Logo

Using your brand’s logo on anything that is supposed to represent your brand’s identity should be a habit of your marketing schemes. You should consult your current marketing team and hire a branding agency in Singapore that will be able to provide you with professional resources to enhance your menu and creating the perfect logo design.

Recommended post: 7 Tips to hire a graphic designer in Singapore

#11 Consider Removing Currency Signs

The more currency signs you add to each section of your food menu, the more you will make your customers prone to abandoning the high-profiting options.

Add the currency signs to the menu in a way that they inform your client of the rates while also making them pay attention to the food items, descriptions, and designs rather than the prices next to them.

To conclude, here are 11 vital F&B branding techniques for you to use and implement when designing your restaurant’s menu design. They should elucidate the main tips needed to design the perfect menu.