8 Major Responsibilities Of A Food Photographer in Singapore
Bad low-quality food photos are a turn off for your audience so it is important to have beautiful and tempting food photography on your account to keep your viewers entertained. Contrary to what some people may think, food photography is pretty tough and requires a lot of skill. What includes their list of responsibilities? How do they make it work?
Here are 8 major responsibilities of your food photographer in Singapore:
#1 Building Trust
When hiring food photographers for your food photography you trust them to market your dish. Hence, it’s the food photographer’s responsibility to gain your trust. Some of the clients that the food photographers get are very picky about their food as they want the best value for their money. Not only the client, but it’s also the job of the food photographer to gain the clients’ client trust as well. As most customers like knowing what they’re going to get, having seen their dish ahead is going to help build their trust.
#2 First impression
‘The first impression is the last impression’ first impressions are bound to stick by a person. It’s also the job of the food photographer to set a good first impression. As the majority of potential customers stalk restaurants’ blog before ordering something, food photos are what makes the first impression. It’s important to have some drool-worthy food photos on your profile that encourages the buyer to taste it. So, either your food photography can make or break a potential customer.
#3 Restaurant marketing and branding
Food photography is an effective tool of a restaurant’s marketing and branding strategy hence, it’s the food photographer’s responsibility of choosing how to present the photograph they take in such a way that it helps with the restaurant’s branding.
The composition is the key to great food photography and good photography means good marketing. The picture you decide to use to market should tell a cohesive story and go with the restaurant’s aesthetic along with encouraging the viewer to taste it. So, it’s no simple game and takes a lot of experience.
#4 Tells a story
It’s the food photographer’s job to do food photography for your restaurant in such a way that it tells the viewer a story, a message, and gives them a sense of reliability. All this through a mere photograph. The photographer may take aid from different props or utensils to make the photograph more eye-catching and dreamy as including accessories in your food photography can help with strengthening its visual appeal.
Communication is the key to making something work. Once a food photographer finds a client, having a discussion is important for them and for you to know what the strategies for the shoot are. Hearing about their ideas and expectations and letting them know that you are finessing their ideas into something much fuller is what will make the photography work out at the end of the day.
Money doesn’t come easy, and generally, restaurateurs want the full value of their money they reinvesting in food photography. So, keeping up to their expectations through phenomenal food photography is also the food photographer’s responsibility.
#6 Food styling
A food photographer works admirably by utilizing their insight into procedures to make the dish look incredible. It’s their responsibility of arranging the plating and styling of the food in such a way that it looks great on the camera. Soggy food that has been spoiled in any way can put-off your viewers. Hence, every ingredient they put on camera needs to look fresh and delicious no matter how it is in its original state and attract just the right amount of the viewers’ attention.
In addition to this, the styling of the dish is also to be done by the food photographer.
#7 Setup of the shoot
Apart from styling, it’s the responsibility of the food photographer to set-up the whole shoot. Setup for the shoot includes the setting, lighting, and props utilized for food styling. Most professional food photographers go for natural light. However, on the off chance that you don’t have enough normal light, at that point, artificial lighting is your next choice which needs to be arranged by the food photographer as well.
#8 Style of photography
Every food photographer has their style so it’s up to the food photographer to experiment around with styles that will tell them which kind of food photography goes along with the dish. This will have to find out the most appealing position and which angle compliments the dish the most.
It’s also their responsibility to choose the color scheme, whether they want neutral tones or bright colors to make the colors of the dish pop. The alterations to make through editing which gives your photographs a more polished and professional look is also