8 Serious tips for food photographers to improve their photography skills
When words fail to convey a message, a mere picture can speak a thousand words. Be it reviews, menu designs, or branding – a nicely done authentic photoshoot speaks way louder than words. The visual appeal of food is indeed undeniable; a mouth-watering photo can be a feast for the eyes enticing your customer and taking your marketing to the next level.
A high-quality mouth-watering photograph can for sure draw the customers’ attention and trigger visual hunger. But before you take that high-quality mouth-watering photo here’s some of our tips for you.
Choose your angle
Think about the dish before you photograph it. Its size, shape, and what makes it extraordinary. At that point place the camera where you think best highlights these qualities. A few dishes look extraordinary when you shoot directly from the front, and others look great when you are peering down over the table.
There are truly just a couple of camera angles in food photography so; you have to choose one that suits your dish the best. Try taking photos from multiple angles until you find what’s working for you because where you place the camera will influence the kind of story you’re attempting to tell.
Shoot in Natural Light
In food, photography light is the key to creating swoon-worthy photographs. If you have natural daylight it’s better to click photos under it rather than artificial light. Color is critical in food photography as you need the shades of the food, cutlery, and decorations to seem precise. You don’t need your white cutlery and decorations to look orange. This is what normally occurs if you illuminate your food with artificial light.
Enhance The Colors With Editing
If your food looks delicious on your website it will most definitely get you more viewers. Even if they haven’t heard of your restaurant ever before, once they see your dishes, they are more likely to become future customers. That is why having a capturing photograph on your homepage is so important.
Sometimes during the photo-shoot, the lightning isn’t on point maybe the colors appear more muted than you would like, while on the other hand, you’d prefer them to be more vivid. This can easily be adjusted through photo editing apps. Using editing software will allow you to tune up the exposure and contrast of the photograph. VSCO is one of the top apps used for editing photographs.
Take Control Of The Shadows
Shadows are something that can make or break your photography. Shadows can either enhance a photo, adding depth, and flattering the dish or it can get a little too much for the viewer by appearing too dominant.
You should try to avoid harsh shadows in food photography and go for softer shadows which add subtle depth and dimension to your photograph without taking over the scene.
Surround your dish
The focal point of your photograph should be your dish so, it is important to construct your photo-shoot around it. Surround the dish you are photographing with props and decorations so it catches the eye of your audience. Integrating accessories such as flowers, books, or fabrics can also strengthen the overall look of the image.
Tell a story
Storytelling is a great way to engage customers with your brand emotionally, and with photography, storytelling comes easy. But to get that perfect picture that tells a story you’ll have to follow the chef along the journey of him preparing the dish giving it a personal touch which the avid customer enjoys.
In painting, you start with a blank canvas and build. Similarly, with food photography, you build your narrative around your dish to tell a story.
Use a neutral background
Being a food photographer your main focus should be the ‘food’ which you are photographing. If the background of your photograph is too messy or too vibrant, the viewer’s attention will be drawn away from the food. That is why choosing a neutral background is so important in food photography. Moreover, using a fairly neutral background allows you to place maximum emphasis on the food in the scene. One thing to keep in the notice is that even the neutral background you’re going for should complement the dish.
Keep It Simple
The hero of the photograph should always end up being the food. While that may sound kind of obvious it’s quite easy to get sidetracked when you’re working with new compositions and props.
Sometimes, a simple minimalist composition can often create the strongest impact. Refraining from using heavy decorations to make a strong connection between the food and the viewer is sometimes the best solution rather than going full go minimalist. As at the end of the day, the hero of your food photography work should always be the food.