7 Easy and Effective Ideas That Can Increase Your F&B Sales
Are you looking for some effective strategies that can help boost your F&B sales? We have compiled the best of F&B marketing ideas that will help you do just that. Without any wait, let us get on to it.
1. Take your customer service to the next level
The first thing you need to do is ensure that your customer service is top-notch.
Great customer service will provide your guests with an amazing dining experience and will not only make them come back, but also praise you to other potential customers.
Ensure that your staff anticipates their needs- offering to refill their drinks, offering the dessert menu after a meal and so on. Check-in with them a few ties to see how their dining experience is going and if you can do anything to make it better.
2. Unlock the power of social media
Your brand’s social media presence is what will set you apart from the rest. Y
our restaurant, bar or café must have a presence on all major social media platforms. Update it regularly, have an affordable graphic designer to help you with content and engage a professional photographer to capture the food and ambience.
Recommended post: 12 Tips for food photography for F&B businesses in 2020
3. Add some ‘healthy options’ to your menu
Healthy food is even more popular now, especially with people becoming more conscious about what you eat. You can use this to increase your business’ revenue by adding a few healthier options on the menu.
This does not mean adding new dishes- you can just allow some simple modifications, such as cauliflower rice instead of just rice, gluten-free and vegetarian options and so on.
4. Special offers for returning customers
Loyalty programs are becoming a vital part of F&B Branding and marketing now.
A lot of people become loyal to certain chains simply because some offer/deal on every visit got them hooked to the place. If your business serves alcohol, offer lower rates during lean hours, add a ‘Buy 1 Get 1’ deal or happy hours to boost footfall. Lunch deals can help you get in more people looking for a fixed price and affordable lunch set.
Use the festive season to come out with new offers. This will help you reach out to a larger audience and get more new customers.
5. Menu design is all about science
Restaurant menu design is not all that hard but it is not as simple either. Menu engineering is all about how and where the items must be on your menu and the menu board.
Strategically planning the menu helps you maximize profits. First, calculate the cost percentage for each item and your contribution margin. After that, put the items in different categories based on their popularity and the profit levels. Once these things are done, you can design your menu.
Food menu design is not a one-time task- you will have to keep making small changes here and there to design based on seasonal specials, any offers that you are running, etc.
6. Make waiting for a table/order easier
Simply put, people do not like waiting. However, for any customer, waiting is an inevitable part of the F&B business- be it waiting for a table or in a queue.
The worst part of this is the hungrier one gets, the worse off will be the mood. The last thing you want in your restaurant is an angry or grumpy customer. Long wait times will hurt your F&B business a lot.
Quick service is important for an F&B business, but you cannot bring it down to 0. You can optimize and reduce the waiting time. Make use of a QR table ordering system, allow table booking online, offer a basket of bread or snacks to already seated customers- the list of things you can do is endless.
Make waiting for tables and their food easier, and they may just not be bothered as much by it.
7. Data will help you make the required changes
You have a good idea of what your restaurant/café’s peak hours are- but you need to be more precise. Data is the king for optimizing any business process.
With so much technology at our disposal, data of all sorts can be gathered and analyzed. A good POS system will help you track your peak hours, off-peak days, items that sell the most, sale growth etc. It will also assist in inventory and employee management, CRM and managing your suppliers.
Use this data to improve existing processes, introduce new ones that can help you grow and learn what is and is not working for your restaurant.
The F&B business is highly competitive, which makes constant improvement and innovation vital to succeeding in it. These are just 7 of the several ideas that can help you get started and bring some revenue-boosting changes to the system.