Wolf – Advancement Theory Design

On Wolf’s second outlet, instead of replicating the brand look on this, we have decided to give it an entirely new theme whilst retaining it’s brand message. Furthering from the Japanese folklore direction, an old wolf hut that house the yōkai (妖怪) partying theme was adopted. Yōkai is a class of supernatural monsters, spirits and demons in Japanese folklore. They range diversely from the malevolent to the mischievous in character and do occasionally bring good fortune to those who encounter them.

The theme was conceptualised and developed from it’s store graphic to all collaterals such as posters, menu design, digital menu, table tag, take-away cups, etc. The food photography direction has also take on an old rustic mood to go with the theme.

wolf donburi bar branding Advancement Theory Design

wolf singapore donburi bar branding

wolf menu design singapore branding

For more pics: HERE.