Steam – Advancement Theory Design

Inspired by the food that ‘Touch Your Heart’ – Dim Sum, Steam set to bring this classic Hong Kong cuisine to you in an all day casual dining experience.

Located in the heart of business district, Steam is positioned as a convenience, quick take-away joint. However, there are also a few standing tables for a short catch-up with colleagues or clients over a cup of coffee.

With it’s brand named Steam, we took the brand direction literally towards a warm and casual approach. The logo was designed to reflect the transition of vapour condensing to water droplets in the process of steaming in a bamboo steamer. The brand was further developed to