London International Creative Competition
Branding  /  Interior




Geseho is an independent, underground clothing brand that started out from the back door of a car garage. Using daily garage work as a metaphor, it aims to craft, shape and refine our local street culture through it’s apparel. Their logo design takes on the shape of a hexagonal nut to form the initial of Geseho, with the idea of holding on to the brand’s integrity. And there is no better place to set up a guerilla store other than inside the car garage. We were there to decorate the space as how we perceive Geseho would be as a garage. Hand-painted signages, posters, framed photographs, vintage helmet, neon sign and some personal items are added to the rugged interior to further enhance Geseho’s identity.

Advancement Theory Design is a design studio based in Singapore. With our belief in bespoke design solutions, Advancement Theory Design places importancy on comprehending every single project and balancing strategic thinking with creative approach. Thus enabling us to develop a crafted solution for our client that clearly defines, communicates and elevates their brand effectively.

Our clients include:
Bel Fiore
Bowl Thai
Buffet Town
Converse SG
Hill Street Coffee Shop
Hong Sheng
Ji De Chi Dessert
Lab Salon
Lerk Thai
Local Coffee People
Lou Yau
Minor Food Group
Mr Bean
Penang Street
Pho Street
Project Kilk
Republic Polytechnic
Riverside Grilled Fish
RM Food Manufacturing
Saigon Rolls
Select Group Limited
Stamford Catering
Stylze Catering
Super Thai Bowl
Texas Chicken
Wrap & Roll
Xin Wang HK Café
Yentafo Kruengsonge
The London International Creative Competition 2015
HOW International Design Awards 2014
International Design Awards 2014

Get in touch with us to find out more on what we do, our work, or to discuss a new project.
Arranged studio visits are welcome. We are good with meeting people over coffee breaks.
We would love to hear from you.


Advancement Theory Design
Unity Centre
51 Bukit Batok Crescent #07-12A
Singapore 658077

T. +65 9173 2304
E. info(at)

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