Converse CONS Inline Weapon
Launch Art Installation
HOW International Design Awards
International Design Awards 2014
Honorable Mention
Art Direction  /  Typography




When Converse Singapore approached Tony, co-founder of Advancement Theory Design, to create an art installation based on the theme ‘Creativity’ for Converse Cons Inline Weapon Campaign launch, he took the project with a difference perspective. The 3D weapon cushions with hand-lettered quotes placed on a gun rack aims to reach out to the sub-conscious mind of viewers by creating self awareness upon themselves. The message to bring across is anyone can be a powerful weapon when they unleash their creativity. But when they fail to fire off, they will just be left on the rack.

Advancement Theory Design is a design studio based in Singapore. With our belief in bespoke design solutions, Advancement Theory Design places importancy on comprehending every single project and balancing strategic thinking with creative approach. Thus enabling us to develop a crafted solution for our client that clearly defines, communicates and elevates their brand effectively.

Our clients include:
Bel Fiore
Bowl Thai
Buffet Town
Converse SG
Hill Street Coffee Shop
Hong Sheng
Ji De Chi Dessert
Lab Salon
Lerk Thai
Local Coffee People
Lou Yau
Minor Food Group
Mr Bean
Penang Street
Pho Street
Project Kilk
Republic Polytechnic
Riverside Grilled Fish
RM Food Manufacturing
Saigon Rolls
Select Group Limited
Stamford Catering
Stylze Catering
Super Thai Bowl
Texas Chicken
Wrap & Roll
Xin Wang HK Café
Yentafo Kruengsonge
The London International Creative Competition 2015
HOW International Design Awards 2014
International Design Awards 2014

Get in touch with us to find out more on what we do, our work, or to discuss a new project.
Arranged studio visits are welcome. We are good with meeting people over coffee breaks.
We would love to hear from you.


Advancement Theory Design
Unity Centre
51 Bukit Batok Crescent #07-12A
Singapore 658077

T. +65 9173 2304
E. info(at)

Copyright © 2017 Advancement Theory Design | All Rights Reserved